Rio Tinto

BRIEF: To create the look and feel for a global programme Safety Leadership Development Programme an eLearning resource to educate all full-time and part-time employees, contractors and visitors to the worksites of the dangers and their individual responsibilities. ZONE4 was contracted to create the user interface and graphical treatment for the revised Safety Leadership Development Program (SLDP). The launch of the new SLDP materials coincided with the launch of the new Rio Tinto logo. The task was to create a new look and feel that implimented the new brand correctly and stayed true to all the learning objectives for the programme. We worked directly with Rio's global brand controllers to create something that was then used as a case study as to how to integrate the brand. From the initial mockups through to final approved art work and then the production of Microsoft Word and PowerPoint templates. Posters and other marketing materials were also created by ZONE4.