SemiDetached

SemiDetached is a story about three people whose lives follow a tragic trail that explores the illusion of love, success and happiness. SemiDetached passes the user along a journey through the characters life via an interactive story that plays out over six weeks and is delivered across various media platforms. From the users perspective six weeks of real-time, will be twenty-five years in the story timeline. SemiDetached is an online event, it has a real start and end date. There will be pre-launch activities starting softly and growing until the launch. Working with online networks to drive users to a central location through compelling viral content and strategic offline activities. It's a story told over time, so users have to wait for the next installment. SemiDetached: http://semidetached.tv